+ in 1 Philosophy
The fashion industry is one of the most polluting industries in the world. The use of eco-friendly materials and recycling is a good practice, but it's not enough because most of the environmental damage is caused by production, especially by the production of materials such as fabrics, leather, etc. Every production cycle generates CO2 emissions, discharge of waste, use of chemicals, and high consumption of natural resources such as water, plants or electricity.
At DRiiBE, we know that in a climate crisis situation like the one we're experiencing now, reducing production is crucial. That's why we have adopted the "+ in 1" philosophy.
The "+ in 1" philosophy is based on the idea that a product that performs the functions of two or more products can save at least one production cycle.
To understand the impact of this philosophy, let's take a practical example.
Think about your wardrobe for a moment. You probably have at least three pairs of pants and three pairs of shorts, each requiring a separate production cycle. However, if even one of your pants had been a 2in1 design, you could have saved one production cycle and avoided buying a pair of shorts altogether.
Now let's look at your bags. You likely have at least one backpack and two handbags, each requiring a separate production cycle. But what if your backpack could transform into a stylish handbag? This would have saved you from buying one of the handbags and saved one production cycle.
You might be thinking, "Okay, that's nice, but what difference does it make in the grand scheme of things?" Well, consider this: if every person in the US and Europe made similar choices and opted for "+ in 1" products, it would result in 778 million fewer shorts and bags being produced worldwide.
Now let's talk about the environmental impact of clothing production. Did you know that it takes 7,000 liters of water to produce one pair of jeans? For a t-shirt, it takes 2,700 liters of water to make just one. By choosing "+ in 1" pants, we could save over 1 trillion liters of water and over 900,000 kg of CO2 emissions in the production of shorts alone.
But what about bags? It takes about 100.5 kg of CO2 emissions to produce a cow skin leather tote bag, and 14.4 kg to make a PU synthetic leather tote bag. By opting for a "+ in 1" bag, we could save between 10 to 78 billion kg of CO2 emissions in the production of bags.
At DRiiBE, the "+ in 1" philosophy is not just a concept; it's at the core of everything we do. We develop our "+ in 1" products to preserve the main features and purposes of two or more different products, daring to create ever more innovative designs. It's not easy to create a good "+ in 1" product, but we have taken up this challenge with enthusiasm and worked hard to design and develop the best products.
We're particularly proud of our 2in1 DownUNDER travel pants and our latest creation - DAKOTA, the 3 in 1 fully convertible bag. Our "+ in 1" products not only reduce production but also offer convenience and functionality to our customers.
By choosing "+ in 1" products, you can make a significant difference and contribute to a more sustainable future. So, the next time you're shopping for clothing or accessories, ask yourself - traditional or "+ in 1"?